1. The world’s greatest brands: 2020(and what you must be doing now to make it onto that list…) 2. But also be concerned with ‘share of voice’……and what O2 calls‘share…
1. WELCOME! GRAVITY SUMMIT AT UCISocial Media Marketing for Business Beverly Macy, CEO Gravity Summit June 22, 2009 University Faculty Club– UCI 2. Sponsors TITLE SPONSORS…
Slide 1 How Can You Brand A Banana? By Dannielle Blumenthal, Ph.D. March 2010 Disclaimer: This presentation was produced by me independently as an educational document to…
executive summary The Authors: John Gerzma is Chief Insights Office for Young & Rubicam Group. Ed Lebar is Chief Executive Officer of BrandAsset® Consulting. PART ONE:…