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Documents Keller 1993

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity Author(s): Kevin Lane Keller Reviewed work(s): Source: Journal of Marketing, Vol. 57, No. 1 (Jan., 1993),…

Business Optimizing Business Events with Influence Marketing {eBook}

Event marketing is a significant part of nearly any B2B marketer's budget - or any marketer's budget, for that matter. According to a report from the Association…

Business B2 b content_marketing_2012

B2B Content Marketing report, Content Marketing Institute (CMI) and MarketingProfs

Education Odyssey of the Mind Public Relations Plan

Odyssey of the Mind Public Relations Plan Rowan University GROUP A: Cymantha Adkins, Rob Kuchera, Shannon Listman Erin McCourt, Deanna Vallejo, Terese Yale GROUP B: Andrea…

Documents Final Report

Marico Industries A Project Report on “Brand Awareness, Brand Recall of Tirupati Oil & Gold Coin Tiles” Courtesy: Partial Fulfillment of the Requirement for the Master…

Documents Summer training project

Summer Training Project Title : Analysis of Marketing Mix of Ram Lubhaya &Sons (Ralco) Under Guidance of: Presented By: Mr. Sartaj Bajwa Taranpreet Kaur (Faculty, PCTE)…

Documents Strategic Brand Management Chapter 15

CHAPTER 15: CLOSING OBSERVATIONS Kevin Lane Keller Tuck School of Business Dartmouth College 15.1 Brand Knowledge Structure   Brand awareness, depth, and breadth Brand…

Documents Parle and BritanniaL

A Project Report COMPARATIVE STUDY BETWEEN PARLE-G & BRITANNIA Submitted in the partial fulfillment of the degree of Bachelor of Business Administration 2010 - 11 DEPARTMENT…