Slide 1By: Youssef Rashad & Abdulla Al-Hendi 9B Slide 2 The Year LG Was Established The transnational company, LG (Life’s Good), was originally established in 1958…
1. 2. Challenge:Strenghten LG Life’s Goodbrand equity by focusing on emotionsOur approach:Create an emotional platform behind the theme “good things happen” 3. Associate…
1. The Year LG Was Established The transnational company, LG (Life’s Good), was originally established in 1958 as Gold Star. LG was a merge of two different companies,…
1. The Year LG Was Established The transnational company, LG (Life’s Good), was originally established in 1958 as Gold Star. LG was a merge of two different companies,…