Documents Com Plan

COMPLAN EXECUTIVE SUMMARY: Complan is a white milk powder product that has always been positioned as a complete food product in itself and has been perceived as such by the…

Documents Storyboard

STORYBOARD: BOURNVITA Agency: O&M Category: Beverages   Previous | Next The film opens on Prachura P, a chess champion, playing chess while sipping Bournvita. The…

Documents 52310114 Great Marketing Stories

Great Marketing Stories Accenture : High Performance , Delivered Corporate Brand : Acccenture Agency : Rediffusion /DYR ( In India) Accenture is a unique marketing case study…

Documents BOOST-ppt

 GSK in 1972 planned to enter in malted milk food industry by launching its product ‘BOOST’  Boost is health food drink (HFD), which is positioned on the energy…