* Global Marketing (Global Edition) Chapter 1 Introduction to Global Marketing ©2011 Pearson Education 1-* Introduction Global vs. âRegularâ Marketing Scope of activities…

1. Global Marketing Global Edition Warren J. Keegan Mark C. Green Introduction to Global Marketing Chapter 1 Copyright 2013, Pearson Education 2. Copyright 2013, Pearson…

Slide 1 International Business 8e By Charles W.L. Hill Slide 2 Chapter 7 Foreign Direct Investment Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved.…

Slide 1Global Business Today 6e by Charles W.L. Hill McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 Chapter 7 Foreign…

Slide 1 Chapter 7 Foreign Direct Investment Slide 2 Introduction Question: What is foreign direct investment? Foreign direct investment (FDI) occurs when a firm invests directly…

Slide 1 Chapter 8 Foreign Direct Investment Slide 2 8-2 What Is FDI?  Foreign direct investment (FDI) occurs when a firm invests directly in new facilities to produce…

Slide 1 Introduction to Global Marketing Chapter 1 Global Marketing Slide 2 Keegan and Green, Chapter 1 2 Reasons for Global Marketing Growth –Access to new markets –Access…

Slide 1 Chapter 7 Foreign Direct Investment Slide 2 7-2 Introduction  Foreign direct investment (FDI) occurs when a firm invests directly in new facilities to produce…

Slide 1 Chapter 1 Introduction to Global Marketing Slide 2 1-2 Introduction Global versus “regular” marketing Scope of activities are outside the home- country market…

Slide 1 ENHANCING THE POLICY FRAMEWORK FOR SUSTAINABLE ENERGY INVESTMENT Guidance from the OECD to developing and emerging economies Karim Dahou, Investment Division, OECD…