Business Marketing terms

1. GLOSSARY OF MARKETING DEFINITIONS Sponsored by IFLA Section on Management and Marketing Updated and Corrected Version January 2001Prepared by Dr. Christine M. KoontzFlorida…

Education Marketing terms

1. GLOSSARY OF MARKETING DEFINITIONS Sponsored by IFLA Section on Management and Marketing Updated and Corrected Version January 2001Prepared by Dr. Christine M. KoontzFlorida…