Documents (ppt)

1. Search engine advertising Hal Varian 2. Online advertising Banner ads (Doubleclick) Standardized ad shapes with images Loosely related to content Context linked ads (Google…

Technology EX.1.2. Adobe Portfolio Based Optimation

1. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe’s Portfolio Based Optimization 2. © 2011 Adobe Systems Incorporated. All Rights Reserved.…