Documents (ppt)

1. Search engine advertising Hal Varian 2. Online advertising Banner ads (Doubleclick) Standardized ad shapes with images Loosely related to content Context linked ads (Google…

Documents SIMS Search engine advertising Hal Varian. SIMS Online advertising Banner ads (Doubleclick)...

Slide 1 SIMS Search engine advertising Hal Varian Slide 2 SIMS Online advertising Banner ads (Doubleclick) –Standardized ad shapes with images –Loosely related to content…