Slide 1 SIMS Search engine advertising Hal Varian Slide 2 SIMS Online advertising Banner ads (Doubleclick) –Standardized ad shapes with images –Loosely related to content…
Slide 1 SIMS Online advertising Hal Varian Slide 2 SIMS Online advertising Banner ads (Doubleclick) –Standardized ad shapes with images –Normally not related to content…