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1. Social Contagion – An Empirical Comparison of Seeding Strategies for Viral Marketing Hinz, Oliver / Skiera, Bernd / Barrot, Christian / Becker, Jan U. (2011), "An…
1. Centrality in Social Networks Lecture 3 2. Background At the individual level, one dimension of position in the network can be captured through centrality. Conceptually,…