The motivation for Optimizing the Supply Chain 1 Reality check: Logistics in the Manufacturing Firm Profit Profit Logistics Cost Marketing Cost 4% 21% 27% Logistics Cost…

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Slide 1Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall. 12-1 Chapter 12 Determining the Optimal Level of Product Availability Slide 2 Copyright © 2010…

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SUPPLY CHAIN MANAGEMENT MODULE 1 INTRODUCTION TO SUPPLY CHAIN MANAGEMENT SUPPLY CHAIN MANAGEMENT: THE MAGNITUDE IN THE TRADITIONAL VIEW Estimated that the grocery industry…