Marketing Week 8 lecture advertising strategy

ADVERTISING STRATEGY ADVERTISING STRATEGY Stuff weâll cover this week... So, what is a strategy then? Strategy = A bridge Strategy = Problem Solving Strategy = Science Strategy…

Documents Global Environment International Marketing 70-480, Session 8 Lloyd Corder, Ph.D. Positioning Slide.....

Slide 1 Global Environment International Marketing 70-480, Session 8 Lloyd Corder, Ph.D. Positioning Slide 1 Slide 2 Corder’s Questions 1.What’s the best positioning…