1. TABLE OF CONTENTS BACKGROUND Purpose What is “Showrooming?” Analytics that Inform & Empower Methodology Category Definitions FINDINGS Best Buy: Consumer Expectations…
Executive Summary Our mission: To increase shares in revenue by the empty- nesters/Adams Place target market (ages 55 and over) by 1% in the Murfreesboro Best Buy…
Scene Shot Description Elements 1 1 Long Shot: Parking lot of best buy BG: Parking lot at Best Buy, Parked Cars, extras 1 2 Long Shot: BMW sedan turning into the parking…