Business MKT 365 Week 6

1. WEEK 6MKT 365 2. TOPICS• Positioning statements for value• Understanding the role ofwants/needs, features and benefitsin creating value 3. 10 STEPS1. Conceptualize2.…

Business MKT 365 Week 6

1. WEEK 6MKT 365 2. TOPICS• Positioning statements for value• Developing the community basedsocial marketing ‘product’ 3. 10 STEPS1. Conceptualize2. Situational Analysis3.…