1. WEEK 6MKT 365 2. TOPICS• Positioning statements for value• Understanding the role ofwants/needs, features and benefitsin creating value 3. 10 STEPS1. Conceptualize2.…
1. WEEK 6MKT 365 2. TOPICS• Positioning statements for value• Developing the community basedsocial marketing ‘product’ 3. 10 STEPS1. Conceptualize2. Situational Analysis3.…