Technology GfK 'Synergy between Market Research & UX' uxpa 2014_final

1. 1© GfK 2014 | GfK Synergy between Market Research & UX | UXPA July 2014 EXPOSING THE SYNERGY … Between Market Research & User Experience (UX) Martin Hicks,…

Education Principles of marketing l4 (w4)2012(1)

1. Principles of Marketing L4 Dr. Norman Peng Sr. Lecturer in Marketing Market Research and IS 2. Teaching objectives • Last week, we discussed consumer behaviour • This…