Documents Feick, L.F. and L.L. Price (1987), “The Market Maven-A Diffuser of Marketplace Information,” ...

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Documents Jaworski, Kohli & Sahay, 2000 - M-driven vs Driving

Market-Driven Versus Driving Markets Bernard Jaworski The Monitor Company Ajay K. Kohli Emory University Arvind Sahay London Business School The purpose of this article is…