Rhea Anklesaria The Dove Campaign for Real Beauty – An Integrated Marketing Communications Approach Unilever was founded in 1930 as a packaged consumer goods company operating…
1. EXECUTIVE SUMMARY 2. Survey Objectives This survey was designed to: Identify most memorable new products of 2008 among 50 new products selected by Schneider Associates,…
Slide 1Hips Feel Good Group-3 Dove's Campaign for Real Beauty Slide 2 Group Members: Nilanjana Halder (ID-08304006) Christina Rodrigues (ID-08304009) Monjori Monica…
1. & 2. & 3. 1.RECRUITMENT of beauty testers by way of a questionnaire produced in collaboration with Clarins2. SELECTION of 30 testers fromamongst the ELLE beauty…