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1. 1 Measurement: Scaling, Reliability, Validity CHAPTER 7 2. 2 Chapter Objectives  Know the characteristics and power of the four types of scales- nominal, ordinal, interval,…

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Slide 1 10-1 Chapter 10 Measurement and Scaling: Noncomparative Scaling Techniques Slide 2 Copyright © 2011 Pearson Education, Inc. Chapter 10 - 2 Focus of this Chapter…

Documents Chapter Ten. Figure 10.1 Relationship of Noncomparative Scaling to the Previous Chapters and the...

Chapter Ten Figure 10.1 Relationship to the Previous Chapters and The Marketing Research Process Figure 10.1 Relationship of Noncomparative Scaling to the Previous Chapters…