EXECUTIVE SUMMARY In the today world, marketing is not simple as someone knocks your door to ask you to fill in a survey or trying to sell you something. Marketing in the…
Authors: Mr. J.W. Abarajithan Mrs. V.R. Ragel Switching Behavior Loyalty Marketing Mix Process of Customer Switching Behavior Switching Behavior in the customers of carbonated…
Choice modelling in marketing- some examples Hans S. Solgaard, Department of Environmental and Business Economics June 2008 Overview a. What is marketing? b. The complexity…