Entertainment & Humor Barbie + Ken: A Roman-Tech Reunion

1. WOMMA Welcomes You To SUMMIT 2011 Mattel & Attention A Roman-Tech Reunion 2. CUSTOMER ENGAGEMENT Involving Customers to Create an Epic Brand Love Story Lauren Bruksch…

Entertainment & Humor Social Media Society Influencer Awards: Barbie & Ken, A Roman-Tech Reunion

1. Objective Elevate cultural awareness around  a key brand moment:The relaunch/repositioning of Ken® 2. Begin with a Simple Concept Barbie + Ken = 3. Filter All Campaign…