DOCUMENT RESOURCES FOR EVERYONE
Documents tagged
Documents Global 500 Financial Brands Index

1. Global 500 Financial Brands Index An annual review of the top banking brands in the world January 2008 2. --------------------------------------------------------------------------------------------------------------------ContentsForeword3About…

Marketing First Look At Forrester’s Customer Experience Index, Europe 2014

1. Making Leaders Successful Every Day 2. First Look At Forrester’s Customer Experience Index, Europe 2014 Jonathan Browne, Senior Analyst February 18, 2014 3. Today’s…

Economy & Finance Are today's banks overbranded?

Are today’s banks over-branded? Good morning. I’m not a banker. I run a branding and design firm. And I owe you an apology. I’m sorry. Our industry has given you bad…

Social Media Businesses are Banking on Social Media: A BOK Financial Case Study

1CASE STUDY: BOK FINANCIAL Case Study: BO K Financial Businesses are Banking on Social 2014 is a big year for banks. Now that regulatory audits acknowledge social media,…

Documents Marketing Officer Functional Lecture. 22 Executive Banking School Objectives Retail Strategy...

Retail Bank MarketSim Marketing Officer Functional Lecture â¹#⺠Executive Banking School Objectives â¹#⺠â¹#⺠MarketSim Objectives â¹#⺠â¹#⺠3 Functional…

Documents Testing a Model of Customer-based Brand Equity in the Vietnamese Banking Servic

MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINH CITY Lâm Hồng Phong Testing a Model of CUSTOMER-BASED BRAND EQUITY In The Vietnamese Banking Service…

Documents Brand Finance Banking 500 2013

BRANDFINANCE BANkINg 500 The annual reporT on The world’s mosT valuable banking brands | march 2013 Is the global banking crisis nearly over? ® 2 | brandFinance® banking…