Technology Tutorial 11 (computational advertising)

1. Computational advertising Kira Radinsky Slides based on material from the paper “Bandits for Taxonomies: A Model-based Approach” by Sandeep Pandey, Deepak Agarwal,…

Documents Bandits for Taxonomies: A Model-based Approach Sandeep Pandey Deepak Agarwal Deepayan Chakrabarti...

Slide 1 Bandits for Taxonomies: A Model-based Approach Sandeep Pandey Deepak Agarwal Deepayan Chakrabarti Vanja Josifovski Slide 2 The Content Match Problem Advertisers Ads…