Slide 1 Chapter 6 Company-Centric B2B and E-Procurement Slide 2 2 General Motors ’ B2B Initiatives The Problem Because the automotive industry is very competitive, GM is…
Slide 1 Chapter 6 Company-Centric B2B and E-Procurement Slide 2 2 US B2C Market Size Slide 3 3 US B2B Market Size Slide 4 4 US EC Market Growth Billion US$ Sources : eMarketer,…