Slide 1 Part I Company-Centric B2B Slide 2 Concepts and Characteristics of B2B EC (cont.) –How is B2B conducted? Directly between buyer and seller Via an online intermediary…
Slide 1 1 Prentice Hall, 2002 Chapter 6 Company-Centric B2B Slide 2 2 Prentice Hall, 2002 Learning Objectives Describe the B2B field Describe the major types of B2B models…