Documents Customer Relationship Management Barr, Fink and Pape October 2001.

Slide 1 Customer Relationship Management Barr, Fink and Pape October 2001 Slide 2 Presentation Goals n Define CRM n CRM real life experiences n Review of critical success…

Documents Customer Relationship Management Barr, Fink and Pape October 2001

Customer Relationship Management Barr, Fink and Pape October 2001 Presentation Goals Define CRM CRM real life experiences Review of critical success factors CRM future directions…