Documents University of Washington MBA Program Managing Customer Relationships through Direct Marketing...

Slide 1 University of Washington MBA Program Managing Customer Relationships through Direct Marketing “Lists/RFM” Instructor: Elizabeth Stearns Slide 2 In store, said…

Documents University of Washington MBA Program

University of Washington MBA Program Managing Customer Relationships through Direct Marketing âLists/RFMâ Instructor: Elizabeth Stearns In store, said âDo NOT put me on…