1. Listening isnot Enough:Gleaning Actionable Insights fromOnline Travel Conversations At the dawn of the 21st century, Greg Icenhower of P&G said,“We’ve been voted…
1 At the dawn of the 21st century, Greg Icenhower of P&G said, âWeâve been voted the best marketer of the 20th Century, but thatâs because we were the biggest shouters.…