Documents Chapter 5 Uncertainty and Consumer Behavior. Introduction Choice with certainty is reasonably...

Slide 1 Chapter 5 Uncertainty and Consumer Behavior Slide 2 Introduction Choice with certainty is reasonably straightforward How do we make choices when certain variables…

Documents Sometimes we speak of something being “above average”- or perhaps “below average”. Ever...

Sometimes we speak of something being âabove averageâ- or perhaps âbelow averageâ. Ever really thought about what this means? If we take the most exceptionally âgoodâ…