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Documents The 7 Dirty Secrets of E-Commerce Marketing

1. of E-Commerce Marketing The 7 Dirty Secrets 2. Want an #UNFAIR advantage? Overview: - Co-Founder; Since 2005 - 15 people in MY and SG - Google Certified Partner - Manage…

Business Data-Driven Marketing

Data-Driven Marketing Startup Marketing Bootcamp Cambridge, MA - October 2010 “In God we trust; all others must bring data.” - W. Edwards Deming David Cancel @dcancel…

Marketing Improve the ROI of your Content Marketing

1. The content marketing landscape 2. #readmyebook Everyone is doing content marketing Source: Content Marketing Chaos, Kapost 3. #readmyebook Everyone is doing content marketing…

Retail Power of Google Analytics

1. The Power of Google Analytics How a $50MM Business Cut CPL by 44% 2. 2 About NetElixir It takes a certain precision and expertise to thrive at digital marketing. NetElixir…

Business Measure (Brett Ede, CMO & Co-founder Picatic, 2013)

1. Measure BRETT EDE CMO & CO-FOUNDER, PICATIC  @BRETTEDE 2. “The fundamental activity of a startup is to turn ideas into products, measure how customers respond,…

Data & Analytics Estimating conversion rate in display advertising from past performance data

1. Estimating Conversion Rate in Display Advertising from Past Performance Data JUJU 2. Agenda 1. Introduction 2. Issues 1. Problem Setup & Formulation 2. Data Hierarchies…

Technology SMX West 2012 - Google Webmaster Tools

1. Making Data From GoogleWebmaster Tools Actionable 2. @theukseoNeil Walker 3. @theukseoSERPs 2010Remember this? 4. @theukseoSERPs 2010 5. @theukseoGWT 2010April 2010 –…

Technology Making Web Analytics actionable with Web Content Management

1. Making Web Analytics actionablewith Web Content Management30/08/2012 – Damien Dewitte 2. Making Web Analytics actionablewith Web Content ManagementIntroduction and market…

Economy & Finance Group 10

1. Group 10 2.  Why charged differently ? Benefit to long term investors / encouragessafer investments Buffett (15% slab) vs his secretary (30-40%slab) 3.  Should…

Business Retargeting Performance Brief

1.Improving On-Line Marketing Performance with RetargetingA Comprehensive Guide to a Proven On-Line Targeting Approach 2. Executive Summary Retargeting is considered to be…