As the web is increasingly becoming participative, more and more websites are being developed on the Web 2.0 platform and the existing ones are transtioning themselves to…
Slide 1Advertising Budgeting Professor Close Sources: Cravens and Percy(1998); Murphy, Cunningham and de Lewis (2011) Slide 2 We will discuss these topics of Advertising…
1. 5/14/2015 1 2. 5/14/2015 25/14/2015 2 WHY PRINT? 5 Reasons Print is an Essential Part of Your Media Mix 3. 5/14/2015 35/14/2015 3 PRESENTERS Connie Anne Phillips, Publisher…