Technology Persuasion, Emotion & Trust: The Strategy of Persuasive Design

1. Persuasion, Emotion & Trust The Strategy of Persuasive Design UK Brighton, 11th August 2009Robert Gillham Project Director EMEA, Human Factors International 2. Human…

Technology hcid2011 - Persuasion, Trust and the Bottom Line - Rob Gillham (Foolproof)

1. Engineering Persuasion, Emotion & TrustThe Strategy of Persuasive DesignRobert Gillham19th April 2011 2. Why Consumer Experience (as opposed to ‘usability’) is…