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1. John Armstrong! Sr. Community Manager! @johnequatro! Astek! @astekweb! Social Media for Audience Development 2. 1.  Fundamentals 2.  Reach 3.  Engagement 4.  Loyalty…

1. Skyfall technologies Digital technology = DT Proliferation of hardware = POH Technological convergence = TC 2. DT, POH, TC -synergy/cross media conv., audiences • Audience…

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1. Skyfall technologiesDigital technology = DTProliferation of hardware = POHTechnological convergence = TC 2. DT, POH, TC -synergy/cross media conv., audiences• Audience…