1. WELCOME Digital Marketing Forum: How to Reach and Engage Your Multi-screen Customers Presented by Cox Media and LSBDC 2. SPEAKERS Dan Russell, Mixpo Jeanne Hurlbert, PhD…
Slide 1 1 Objectives, Budgeting, and Advertising Management Chapters Six and Nine Slide 2 2 Review: Chapter 1 Review: Chapter 1 All marketing communications should be: 2…