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Business BB Chapter Five : Evaluating and Selecting Alternatives

Chapter Five: Evaluating and Selecting Alternatives 5-1 5-2 Evaluating and selecting alternatives A further step in the consumer decision making process 5-3 Chapter 5: Evaluating…

Documents 16-1 © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin PART IV: CONSUMER DECISION PROCESS CHAPTER 16 ALTERNATIVE EVALUATION AND SELECTION Consumer Behavior In The News⦅