Chapter Five: Evaluating and Selecting Alternatives 5-1 5-2 Evaluating and selecting alternatives A further step in the consumer decision making process 5-3 Chapter 5: Evaluating…
© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin PART IV: CONSUMER DECISION PROCESS CHAPTER 16 ALTERNATIVE EVALUATION AND SELECTION Consumer Behavior In The News⦅