Managed Marketing Series Marketing Automation â The Modern Day Gold Rush? ITâS NOT AS SIMPLE AS PRESSING âGOâ Letâs Get One Thing Straight â Marketing Automation Is…
1. What AreBrands Good For? MITSIoan Management Review Niraj Dawar 2. “Brands are_an — indespensible — part of modern business” 3. WHY? Attract ConsumersReduce RisksEasier…