Towards Computational Modeling of Appraisal Theories Thomas Wehrle and Klaus R. Scherer University of Geneva In K. R. Scherer, A. Schorr, & T. Johnstone (2001), Appraisal…
Slide 1 MBA (FT) â 7202 Advertising Management Evaluate two advertisements that have made memorable use of âemotionalâ appeal. Design the same advertisements using ârationalâ…