Apple: 8 Easy Steps to Beat Microsoft (and Google) Paris, July 2010 This work is licensed under the Creative Commons to allow for further contributions by other experts and…

aAcomprehensive study about Apple, considering its strengths and weaknesses against other major contenders in the industry.

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Slide 1Ashley Campion Stephanie Lanter Wes Kincaid Michael Riggen John Hutchens Nathan Frost Claudia Martinez Slide 2 A Bit of History Founded in 1976 by Steve Jobs and Steve…

1.Strategic Analysis Value Chain Competitive Model Industry Structure Strategic Option Generator 2. Application Problem Apple ComputerInc. announced in May 2001 that it was…