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1. Shortening distances with destination brandingBrand distance> Geographical Distance -8 th Developments in Ecomic theory and policy Bilbao: 29-30 Juny 2011 Álvaro Fierro:…

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1. Brand distance> Geographical Distance-8 th Developments in Ecomic theory and policyBilbao: 29-30 June 2011Álvaro Fierro: Ph.D Applied Economics V Sergio Sánchez:…