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1. Image: More than a novelty 2. Convenience Your phone: always by your side 3. Existing consumer behaviour We expect a lot from our phones 4. Interaction You can look and…

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1. Do’s and Don’tsmobile marketing 2. 2012)re in focus Februaryore 2012 Mobile futuKey industry stats(comSccessedsmartphone users ac•  48.4 million EU5cribers use…