1. Marketing strategy used by Amway to launch products 2. Amway Amway is an abbreviation for "American Way" and was coined in 1959 by Company founders, Jay Van…
1. AMWAY INDIAByA.ARPUTHA SELVARAJ-APMP IIM CALCUTTA 2. AmwayAmway is an abbreviation for "American Way" andwas coined in 1959 by Company founders, Jay VanAndel…