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Documents 10-1 MARKETING MANAGEMENT Managing Personal Communication.

Slide 110-1 MARKETING MANAGEMENT Managing Personal Communication Slide 2 19-2 Chapter Questions When is a sales force useful? How do companies manage a sales forces? How…

Documents Copyright © 2003 Prentice-Hall, Inc. 21-1 Chapter 21 Managing The Sales Force by PowerPoint by...

Slide 1 Copyright © 2003 Prentice-Hall, Inc. 21-1 Chapter 21 Managing The Sales Force by PowerPoint by Milton M. Pressley University of New Orleans Slide 2 Copyright ©…

Documents 19 Managing Personal Communications 1. Copyright © 2011 Pearson Education, Inc. Publishing as...

Slide 1 19 Managing Personal Communications 1 Slide 2 Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 19-2 What is Direct Marketing? Direct marketing…

Documents MARKETING PLAN: How to Gauge Marketing Performance 19-1.

Slide 1 MARKETING PLAN: How to Gauge Marketing Performance 19-1 Slide 2 The Communication Effects “Pyramid” Use – 5% Trial – 20% Preference – 25% Liking – 40%…