Marketing Branding isn't bollocks

My keynote address from Congility 2014. A journey into the basics of brand building and its consequences for all those who work with content and product design.

Design The Road Less Travelled

1. A MINIMUM VIABLE PRESENTATIONFOR UX CAMBRIDGE@MIKEATHERTON!THE ROAD LESS TRAVELLED 2. Sharepoint sucks.!Alastair Mitchell and Andy McLoughlin 3. THE FEATURITIS CURVE“I…