1. Mobile Retail 2011: A Guide to In-Aisle Mobile EngagementEric Anderson, Vice President of Marketing Will Reese Ph.D., Director of the Digital Futures GroupJune 2011 2.…
1. INTRODUCTIONINTRODUCTIONSmartphone usage in the U.S. is rapidly approaching the 100-million-user milestone, and U.S.Hispanics are leading the charge. According to one…