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AIO Analysis Group 7 1 Group Members Aafreen Babar Fedora D’Souza Lachish Awad Melissa Nazareth Rohit Kumar Gupta Group 7 2 Flow of the presentation • • • • •…

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GLOSSARY OF CONSUMER BEHAVIOR Abstract information: Pallid information, lacking concreteness and communication effectiveness. Absolute threshold: The lowest level at which…