Documents International Marketing Segmentation and positioning

1. Global Marketing Management 2. Global Segmentation and Positioning 3. Chapter Overview 1. Reasons for International Market Segmentation 2. International Market Segmentation…

Documents International marketing seg & positioning

1. Global Marketing Management 2. Global Segmentation and Positioning 3. Chapter Overview 1. Reasons for International Market Segmentation 2. International Market Segmentation…

Documents Instructor: Michael Cooke E-mail Address : [email protected]@kku.ac.th Office: IC room 817...

Slide 1Instructor: Michael Cooke E-mail Address : [email protected]@kku.ac.th Office: IC room 817 Class hours:Tuesday 09:00-12:00 Class Location: IC room 822 Slide 2…

Marketing Global M arketing

1. Global Marketing ManagementChapter 7Kotabe & Helsen's Global Marketing Management, Third Edition, 20041 2. Chapter 7Global Segmentation and PositioningChapter…