Documents cunsumer behavior

CHAPTER SIX CONSUMER BEHAVIOR Irwin/McGraw-Hill MARKETING, 6/e BERKOWITZ KERIN HARTLEY RUDELIUS Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000 AFTER READING THIS…

Technology Consumers In Their Social And Cultural Settings

1. Chapter 10 Consumers in their Social and Cultural Settings Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK 2. What is a Group? Two or more people who interact…