Documents Jankennethobar assignment3

1. TOP 10 Learning ConceptsCh 17: Designing and Managing Integrated Marketing Communication Jan Kenneth Obar April 7, 2011 http://jankenneth-obar.blogspot.com 2. Outline:…

Documents Introduction to advertising strategies. COMMUNICATION OBJECTIVES Often when we think of advertising,...

Slide 1Introduction to advertising strategies Slide 2 COMMUNICATION OBJECTIVES Often when we think of advertising, we just think of great ads that make us laugh or engage…

Documents Jan kennethobartop 10 questions

1. TOP 10 Learning Questions for Ch 17: Designing and Managing Integrated Marketing Communication Jan Kenneth Obar April 15, 2011 http://jankenneth-obar.blogspot.com 2. 1.This…

Documents Kotler chapter 17: Designing and Managing Integrated Marketing Communication

Designing and Managing Integrated Marketing Communication I’m telling you this, but my words may not be enough. Mariel Angelou A. Parulan May 12, 2010 I’m Telling You…