ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS, PERSONAL SELLING, AND DIRECT MARKETING CHAPTER 10 THE EFFECTS OF ADVERTISING Discuss the effects of advertising on market…
1. CHAPTER15 Advertising andPublic Relations Designed by Eric Brengle B-books, Ltd. Prepared by Deborah Baker Texas Christian University Introduction to Marketing McDaniel,…
Slide 1 A REVIEW OF: PROMOTION/IMC & ADVERTISING FRAMEWORKS Slide 2 REVIEW LEARNING OUTCOME LO 2 Elements of the Promotional Mix Slide 3 LO 3 As SendersAs Receivers …