1. ks!e BrooCamill Phoen ix Huang! 2. Industry Overview • In the U.S., sales of shampoo and condi5oner reached $5.3 billion in 2007, an increase of 6.4% in current prices from the …
1. CHAPTER15 Advertising andPublic Relations Designed by Eric Brengle B-books, Ltd. Prepared by Deborah Baker Texas Christian University Introduction to Marketing McDaniel,…