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MARKETING PR Definisi MPR (Thomas L. Harris)  MPR is the process of planning, executing, and evaluating programs that encourage purchase and consumer satisfaction through…

Slide 1 The future isnât what it used to be! Colin Lewis So you want to have a career in Marketing? 2 Here is my take on how to succeed in todayâs world based on over 20…

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1. ClaudeHopkins Advertising Pioneer 2. Lifeandcareer •  1866–1932 •  Lord & Thomas, Chicago (predecessor of Foote Cone Belding, now Draft FCB). •  Schlitz,…